With hockey’s viewership relatively low compared to other sports around the globe, FIH should look to branch out to bring in new audiences into the sport, writes TOM KIPLING
Could a documentary propel hockey into the mainstream consciousness? One way in which the FIA brought a vast number of viewers to Formula 1 was through their successful partnership with Netflix. The partnership was formed in 2018 and has blossomed ever since.
Continue reading…
Unlock our ad-free, premium content and get use of our subscriber-only app. Use coupon 3FOR1 to get 3 months for only £1!
Already a subscriber to our website? Login
Do you have a feature or story idea? Send your news. Get in touch!
